AJT Technology Designs, a technology/telecommunications design and consulting firm, approached Elliot Kincade to help them with their new website. During our first meeting we discovered that AJT was in the process of creating a new integration division of their company. Our final solution included rebranding their company from AJT Technology Designs to AJT Technology Solutions. This new name would not alienate their existing / future design customers and would allow them to sell their integration services without having to further explain that they are a design company that also offers integration services.
The systems they design and integrate all have one common denominator, the Ethernet port. This is why our team decided to incorporate this into the final logo design. We also wanted to have a logo that could have different colors for different divisions of the company. The main company is blue, the design division is red, and the integrations division is brown.